When your claims go beyond what you can deliver, you will eventually be exposed. I have seen Magicians who advertise a Stage Show, Corporate Magician, Balloon Twister, Face Painter, Sleight of Hand Expert, Children’s Birthday Parties, and Gambling Demonstrations. Really! I don’t think so! Good news, it’s becoming easier to decipher the mishmash of information.
The proof is in the photos or videos. You do not have to rely totally on the written word. The best testimonial is the live video. This tells the story. You will see the reactions to the performance. You need not see the entire performance, but you will get a feel. There should be a sampling of every claim. I am currently at work, lining up some live shots of my work. You deserve it. You should demand it of everyone you consider for your event.
Every time any of us leave a client totally satisfied, they will say, “You are the best.” Not likely, but it’s nice to hear. Keep your ego in check. We’re all the “best” when the client receives full value for their investment. When they don’t, we all pay the price.
Joe Ferranti
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