Finding The Right Magician For your Event Part Two
I left you with solid information to enable you to search the internet and make an informed choice to assist you.
The Agent/Agency
agent.: a person who does business for another person: a person who acts on behalf of another.
There was a time when individuals worked hard on behalf of entertainers, securing them with steady work. Of course, the agent received a fee/percentage for his work. (Well-deserved too.)
How nice would it be to just do what I enjoy most…. entertaining with magic, and not spending time with the business end. From where I sit, those days are long in the rear-view mirror.
I must admit, it was a brilliant idea, and well marketed.
In the field of Magic entertainment, do a search and you’ll find the agents. “Gig this, Gig that… Party Time, Woof, Thumbs Up, Bish Bosh, World Entertainment.” I’ve changed the names to avoid conflict.
What do you get?
As a consumer, you receive a list of entertainers that you may contact, their promo info, etc. Sounds good? Mostly, but the listing of magicians is not all-inclusive. The only contact comes from “paid members”, that’s us the magicians.
Competition? Touted as benefitting the consumer. Not necessarily, you’re not buying canned soup. Recently, a potential client asked if I could meet the same fee as another magician had quoted. As much as I want to accommodate my clients, I politely declined, wishing them a successful event. Moments later, the client contacted me again, and they were happy to pay my fee.
We receive information about your event and can contact you with a quote for our services. This is nice… contact info with a motivated client, but there is a price.
The part that you don’t see is the fee we pay to be included on the list of magicians for your event. Or the additional fee if we choose a “Top List profile.”
Or the fee we pay if you hire us. Yeah, there are a lot of fees. Do we pass on the costs?
There you have it…how to find the right magician for your event. Go back and look at part one again.
All Best Wishes,
Joe Ferranti
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