How Do Magicians Know If They’re Connecting With an Audience?

How do Magicians Assess Their Impact on an Audience?

Learning a trick is one thing. Knowing whether you’re connecting with an audience is something else entirely. How do we know if we’re speaking clearly, engaging people, creating mystery, or simply fooling ourselves into believing a performance is stronger than it really is? Different audiences respond to magic in different ways, and understanding those differences is an important part of becoming a better performer.

Video Feedback

When possible, video is one of the most valuable tools. Watching a performance recording lets us study our skills, listen to our presentation, and observe audience reactions. Do we speak clearly?  Do we interrupt spectators?   Do we rush through important moments? Are people engaged, confused, amazed, or simply polite? Are we giving people enough time to absorb what just happened? Are we creating mystery, or simply demonstrating skill?
When we interrupt a spectator, we may not intend to be rude. Study the video and ask yourself: Are you stuck in a “strict patter” mode? In close-up magic, we engage in a conversation with our audience. We listen and respond, without losing the “flow” of our performance. This is not easy; we are always the ringmaster; we just don’t need to do it with a whip.
A video recording is a powerful tool. Not that long ago, it was difficult to view our performances objectively. What feels dramatic in the moment may look entirely different on camera. Moments we thought landed perfectly may barely register with an audience.

Advice from Other Magicians

 

One challenge with seeking advice from fellow magicians is that not everyone is looking for an honest critique. Sometimes we’re looking for reassurance. As a result, many magic clubs develop a culture of encouragement rather than evaluation. There’s nothing wrong with support, but support and critique are not the same thing.
I have a personal rule: I never offer advice on the first request. I wait for at least the second…and then i ask if they want me to be honest.
The “trick” is to be honest, while remembering,
“A critique can be honest without being cruel.”
If a performer genuinely wants to improve, a thoughtful critique is worth far more than a dozen compliments.
Fellow magicians can be an excellent source of technical knowledge. However, they are not always the best judges of how a performance is experienced by the public.

Professional Standards for Learning:

Professional actors, speakers, musicians, athletes, and executives routinely hire coaches because an objective observer can often identify strengths and weaknesses that friends and colleagues overlook. Magicians are no different.
For that reason, some magicians recommend studying subjects outside of magic. Acting classes, public speaking courses, improvisation, storytelling, and even mime can provide valuable insights into communication and audience engagement.

The trick is only one part of the performance.

Many magicians devote years to learning sleight of hand, secret techniques, and new tricks. Those skills are certainly important. However, the audience experiences much more than the method behind an effect. They experience the performer’s voice, timing, personality, movement, confidence, humor, and ability to connect with people.

An acting instructor may notice posture and body language. An improv teacher may recognize moments when we’re not truly listening to spectators. Those observations can be just as valuable as advice about sleight of hand because they directly affect how audiences experience the performance.

Listening to Laymen

Recently, my wife Lisa and I were having a couple of drinks at a local establishment, one of those places where everybody knows your name. The bartender, Steve, has seen me perform a few tricks over the years, though I rarely perform when I’m out relaxing.

Steve asked if I knew a Chinese magician he had seen on Penn & Teller: Fool Us.

“Fantastic,” he said.

“Must be Shin Lim,” I replied.

“That’s him!”

Steve went on to describe how incredible the performance was. I agreed wholeheartedly.

“That kid operates on an extraordinary level.”

Naturally, Steve asked if I knew how the effects were accomplished.

“I haven’t got a clue.”

And that was the truth.

Steve told me about another magician he saw on AGT who performed a trick with coins and rose petals. “Oh yeah, that’s Will Tsai.”
Steve told me he didn’t especially care for the trick…

This is the trick that blew away the judges. One of them replied that this was really magic… something like that.

I think most people would agree with the judges. However, Steve sensed there was something more to Will’s presentation… something that assisted him with this “miracle.” I nodded my head… but didn’t get into it as I try not to say anything negative about other magicians.

Our discussion got me to thinking about the judges on AGT. Additionally, if you watch the show, you know there are many magicians who perform close-up magic. Everyone performs at the judge’s table, not on the stage. Interestingly, this never crossed their minds, and it obviously didn’t affect their reaction.

Steve sensed something was awry. I wonder how many others made a similar observation.

In fact, magicians have been searching for honest audience feedback for a very long time.

The Legend of the Bathroom Stall

I don’t know if this is true; however, there is a “story” about a magician who wanted to learn with absolute honesty what the public really thought of his performance. The story goes that during intermission he would run and hide in a bathroom stall and listen to the conversations of the people using the facilities. Not Aware of his presence, he would hear the unvarnished truth of the public’s view of his show.

Perhaps someone made this up… I don’t know. I’ve never crouched on a toilet to eavesdrop on my audience. However, when possible, I listen intently to the views of any thinking person who cares to discuss the craft of magic.

The View from the Other Side of the Table

Magicians often discuss methods, techniques, gimmicks, and moves. Laypeople rarely do. Instead, they talk about what interested them, what confused them, what felt impossible, what felt suspicious, and what created a sense of wonder.

Those observations are valuable.

In some cases, they may be more valuable than technical discussions between magicians.

Video can help us see what we actually did.

An honest critique can reveal weaknesses we may have overlooked.

Studying acting, speaking, or other performing arts can strengthen our presentation.

But conversations with thoughtful spectators can teach us something none of those sources can fully provide.

They tell us what the performance felt like from the other side of the table.

Ultimately, that may be the most important perspective of all.

And if we’re willing to listen, some of our most important lessons may come from people who have never performed a single card trick.

The Magic of Joe Ferranti Massachusetts Magician Joe Ferranti
joe ferranti